When Conan O'Brien hits stage this November, he won't be string-dancing to an empty audience. Since leaving NBC, the funnyman has amassed an army of followers under the banner of Team Coco, a band of loyal fans that has grown thanks to O'Brien's innovative use of social media. Using almost every online tool available, from Facebook to Twitter, YouTube to Foursquare, the late night host shows that social media is a force to be reckoned with. Case in point: Conan has more than 1.7 million followers on Twitter. His arch nemesis Jay Leno? A paltry 89,689. Here's how Conan has dominated in the digital age.